Dream
State of the art: We want to be a state of the art supplier; Continuously on the technical forefront of commercial products.
Teamwork & collaboration: We encourage teamwork and collaboration across all organizational, geographical and cultural boundaries.
Customer value: By focusing all processes around our customers, we want to become the preferred partner for our customers and set new standards for value of commercial fiber lasers.
Benefit of mankind: We will design products that enables commercial and technological breakthroughs that benefit mankind.
Design
Smart: We will be smarter than our competition in every aspect of our organization and products.
Simple & Ready to Use: We will provide a robust and simplified systems that are ready to use.
Modularized: All products must be modularized so that components and sub-systems can be reused between product lines.
Deliver
Lean: We will all constantly improve the quality of our processes, products and services. We will do it with open minds to learn and evolve.
Agile: We will adapt fast to changes to maximize our performance.Measured by ability for fast turnaround of off-track projects
Honest: We will be honest in everything we do and keep our promises in all situations.Measurement on delivery on time and project execution
Reliable: We will deliver reliable products of high quality and we will be a reliable partner for our customers.